I am an Egyptian blogger and I want a team work with me because I do not know the English language and I have a blog idea. They give you tools to both start with an empty blog or optimize your existing content. Put it all together with an attractive color scheme. With a content marketing plan, your blog can have goals, an order, and a system. To be honest, I have blogging ideas stored in my phone notes app, a spreadsheet and even in some apps. How many of these trends have you already adopted on your blog and which of them are you considering to add? Read it all to see why or why not to get rid of the comments section. Of course, even though I said that it's probably the most common place to use personalization, that doesn't mean that it should be forgotten moving forward. Remember that video is huge in 2020 and beyond. But you need content ideas to do it. I’ve been thinking of topic clusters since the beginning of the year and this post is timely. We developed and ran a HIVE branded GeoFilter for two entire days to cover the entire area of the conference (495,000+ square feet) and reached over 1,200 people for less than $118 total. Adding third-party links will add more value to your content, as long as they are reputable. All rights reserved. No one goes online to feel like they're reading a textbook or a string of keywords stuck together. It also creates the need to pump out a lot of content. These formats leverage cutting-edge marketing technology, such as augmented reality and video content, to offer people a more immersive, engaging experience. There are very few things more powerful than knowing how your website visitors are using your website. People don't buy from businesses, they buy from people and pulling back the curtain on your business and showing your human side can help you develop trust. If you have the means, you can hire a designer to make these for you. Give your website visitors a custom experience by delivering content that is specific to their industry, goals, or interests based on their previous interaction with your company or by making assumptions about their role, company, or industry. Preview 110+ Premade Websites & 880+ Premade Layouts. You don't have to spend a ton of time recreating the wheel, just take some time to find new ways to get your current content into the hands of your target personas! Turning a blog post into an infographic is straightforward and easy to repeat: Blogs can either use in-house writers or a selection of freelance writers. You can ask for an email address to respond to them later, but asking for their personal information creates a barrier. Review these fresh content marketing campaign ideas for 2020, and you can put together a solid action plan. Make it into a video! The best marketing campaigns of the past year all have one thing in common - they all did much more than just promote their brand.. More and more consumers are turning to chat right away when visiting a website to find the answers that they're looking for. The blog gathers industry experts who contribute their experiences, advice, insights, how-tos and much more. You’ll likely need to narrow down within each of these niches. Data-Driven Blogging. People are looking for answers, education, tips, tricks, and ways to solve their problems. Long-form articles are the ideal real state for placing backlinks to your favorite sites and blogs. This article by Optinmoster covers all the bases in the debate. Especially the point about the Infographics and the rich snippets optimization will get a closer look from me. Getting creative with your marketing campaigns can help your business attract new customers. PRO TIP: Make sure that you research the website first. Have you aligned your brand with your highest and most closely-held values? ©2014-2020 DGB LLC • HIVE Digital Strategy. By hosting different types of writers, your content can be enriched by different voices and styles. Format your posts as numbered lists with properly ordering headings. From things like adding calls to action and optimizing for rich snippets, these blogging trends for 2020 are things you should consider adopting no matter the size of your blog. Run it through a domain authority checker and even website traffic estimator to ensure that you're putting out the effort for a website that is going to benefit you. Creating engagement that will last beyond the run of the contest makes a free giveaway well worth it. It also gives you a chance to respond to customer comments in real time. Here’s the beautiful part, though. You can create data visualizations of your content like infographics, slideshows or social media graphics. PRO TIP: Ensure that all content stays educational. In order for mobile and online marketing to actually inspire users to click-through to your site, you need to prioritize the graphic design of your ads. Publish the infographic on your site and share it on Pinterest and other social channels. PRO TIP: Contests fail, typically, for one of two reasons - 1. you require your followers to do too much in order to qualify or 2. the prize that they win does not align with your target persona. Despite security concerns, social media marketers and brands alike are looking to make the most of what this app has to offer. Here are 10 marketing tips to optimize your strategy this year, based on the latest trends: 1. In the Elegant Themes blog we’ve reviewed some video software that can be of help: Long-form blogs are perfect for creating infographics. Video dominates our attention today anyway, but why stop there? Start personalizing the full experience for your prospects and customers. The “Information is beautiful” blog is a great place to start. While live chat is really only realistic during business hours, a chatbot is available 24/7/365. But what if that user's experience with your website actually begins before they click to your homepage? Running low on blog post ideas? Blogging might only be one of the branches of a marketing plan,... 2. Selling less. When making videos, add subtitles and closed caption titles. Short videos can be created as a series, a number of long-form blogs in the same topic cluster can be turned into an educational series on YouTube. These blog post ideas are ideal for entrepreneurs, marketers, and businesses alike. All topics are set up as clusters, with the main page, called a pillar page, linked to and from a number of different types of content. While it can be a full-time job just to create the content to come from your own website, it can be a huge benefit to your company and your website to start creating content on other websites as well. hbspt.cta._relativeUrls=true;hbspt.cta.load(1629888, 'd771f453-8585-43a2-87e2-2a02687ed255', {}); (720) 491-1921  |  info@hivedigitalstrategy.com, ©2014-2020 DGB LLC • HIVE Digital Strategy. I appreciate your comment. From apps in handheld devices to complex desktop software. It takes too long and gets frustrating. Lots of people, lots of tech-savvy people. First, we all know that content is driving so much of the marketing that we do online today. This can also make your content more evergreen. Larger scale blogs usually have a mix of both. Let’s jump in. Updated for 2020. Digital Marketing Blog. Orana is a designer, artist, and creative nomad. There are two sides to guest blogging that can be beneficial for your business - accepting guest posts and submitting guest posts. Content marketing, social media marketing, video marketing, search engine marketing and email marketing are the top trends for 2020. You'll find patterns and themes of how people are using your website (or how they want to use your website). Use an SEO tool like Yoast to help with the keyword density etc. Highly Visual Content. Digital marketing is a broad niche that has grown steadily over the years. Conclusion I know a lot of the stuff I mentioned above isn’t talked about a lot and they aren’t popular marketing topics that everyone wants to hear… but it is the future. What used to be considered solely as charts, graphs and complex data visuals is now a growing trend. Long-form content is still your best bet for the length of content you publish. Posted on February 25, 2020 by Orana Velarde in Marketing | 10 comments. Rich snippets are the single best real estate on Google. This can (and should) go further than just adding their first name. If your blog is widely read, your comments section will become famous for its linkback power. Dissect your last marketing campaign and analyze what went well and what didn’t. The main aspects of a topic cluster strategy for a content marketing plan are pillar pages and topic clusters. Create downloadable audio versions of your content. It’s estimated that around 50% of searches will be made by voice in 2020. Posted on November 21, 2020 by Will Morris in Marketing. Long-form content is perfect for repurposing into other formats. Terms of Service | Sitemap | Client Portal, 11 Creative Marketing Ideas to Use in 2020 [UPDATED]. But don’t stick to one type of long-form content, use a variety of different styles. The perfect theme for bloggers and online-publications. Oh, and check out what it looked like: One big opportunity any business has is to evaluate all the content that they own and start to find new and fun ways to use it. Best New Year Marketing Ideas for 2020. The ultimate email opt-in plugin for WordPress. Long-form content is still your best bet for the length of content you... 3… By opening your blog up to guest posts, you are essentially getting free (they may even pay you) help in developing that content. Looking at advertising alone, these eMarketer predictions show how the duopoly of Facebook and Google dominate paid media investments online, although offline media buys remain important for many larger brands.alfred Trend 1. One of the best articles out there right now is by Ann Smarty on Moz.com. The Divi Black Friday 2020 Sale Starts Now! Believe it or not, pretty much any content can use a data visualization or tow, specially long-form content. Blogging trends are funny things. Blogging might only be one of the branches of a marketing plan, but it sure is an important one. Linking to sites with a high domain authority will improve your own DA and the team at the site you linked to will be glad you did. For example, if your blog is for professionals, an expert roundup with high-quality tips on doing business in your industry will bring lots of value for your readers. Whether you choose a free host or a paid one, the feature set and reliability is going to affect the way that your workflow and production schedule runs. PRO TIP 2: You can start building your first chatbot for free using HubSpot! Follow a Content Marketing Plan With Topic Clusters. Captivate.FM is a solid choice for podcast hosting, and... Posted on November 14, 2020 by Haley Walden in Marketing. Look at your data and make adjustments based on it. When it comes to blogging trends, optimizing for rich snippets goes beyond the “maybe I should” and towards “I definitely should” category. Only creative graphics can tell a story in that way. Read below for a list of 99 marketing ideas for Black Friday 2020 from the biggest brands in the industry! Very interesting. 40 Blogging Statistics You Need to Know in 2020 (to Blog Smarter This Year) Updated On October 16, 2020 by Ryan Robinson 60 Comments If you’re looking for the most up-to-date blogging statistics in 2020, you’ve come to the right place. Optimizing for rich snippets is a big trend right now and there are plenty of resources online. Use Google Data Studio for the simplest visualizations. In order to get your blog articles into that exclusive spot, the content needs to be optimized for SEO. Pay attention to the content your contacts are consuming and deliver content to them that aligns with their interests. If you want to go all out and learn from the ground up, you might as well take the free Hubspot Content Marketing certification where you can get all the tools to create your own content clusters and pillar pages. It all depends on the quality of content you include. Reach out to well respected websites in your industry or even adjacent to your industry and ask if you can submit a blog post. But, acting on that and adjusting your website to move that form up on the page to where now 80% of visitors are seeing it can make a huge difference. What used to be seen mostly in journalistic articles and research magazines is now making its way to blogs and websites. Here are some tips for applying this trend to your 2020 Instagram marketing strategy: Flip the script and think about what you want to say in your caption first, and then find a photo to match. I’ve curated a list of 20+ Holiday Marketing Ideas to Boost Ecommerce Sales in 2020. Repurposing your content is an easy blogging trend to adopt. Online video isn’t going to go away or fundamentally change. Global and national companies can do this easily, but it's important for smaller businesses to also think outside the box. Get to know the people leaving the comments, if you notice them leaving comments regularly, connect with them. In order to make it easier for them to follow your content, include a floating pop-up menu at the top. Data visualization is becoming mainstream through the information is beautiful movement. For several years, "authenticity" has been growing as a marketing buzzword, and businesses are paying attention. If you are hosting an event, attending a conference, or even just want to get seen in a specific geographic area, you can likely get a lot of good visibility by creating a branded and fun GeoFilter. For example, offer an entry in exchange for new customers liking your Facebook page or for existing customers to refer a friend. Remember - you also have the ability to review the content before it goes live. Nice content. Make sure there are no grammatical errors, these confuse screen readers. Can't beat that kind of exposure for the price! Social media content is a mix of anything you think your followers would find interesting. Optimizing for rich snippets involves aspects of SEO like search intent, short and long keywords, posing questions like a reader would and then answering them in full. But how? The World's #1 WordPress Theme & Visual Page Builder. ... @LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Share This Story, Choose Your Platform! The Moz blog, better known for its SEO toolset, is a blog that covers all topics related to search and inbound marketing. Other ways to repurpose content are newsletters, social media posts and most importantly, videos. People that leave comments expect to be answered, otherwise, they will feel ignored. We went to Digital Summit Denver in July and created a GeoFilter for it. By using that data, you can serve display advertising to get them to come back to your website based on their actual interests. To make it as easy as possible to navigate this behemoth, we’ve grouped our massive list of blog post ideas and question prompts into 11 categories. Some ideas can be personal blog post ideas or even, lifestyle topics. The trick is to not add any fluff in order to make long-form content truly valuable. Does your brand target its ideal customer based on a specific set of beliefs or causes? And you know that great blog posts can bring in lots of long-tail search engine… - 96 Topic Ideas for Your Next Blog Post - Updated for 2020 One of the best online resources for learning how to create topic clusters is the Hubspot blog. 1. … That’s a bit overwhelming. Of all the blogging trends for 2020, this is the most important and the one that will help your blog improve the most. This growth in voice search is good news for marketers as it’s an increasingly sophisticated and useful tool to add to the box. Successful blogs don’t just rely on texts anymore. Your chatbot should be a helper, not a gatekeeper. Marketing advice is always a hot topic for blog post ideas today. If you search “marketing trends 2020” you’re going to get a bunch of blogs that just give you a list of strategies you can incorporate next year, but aren’t necessarily trends. In 2020, more companies will experiment with interactive content types, such as: Quizzes and polls. Charts and graphs are just the tip of the iceberg when it comes to data visualization. Everyone loves winning something and by consistently running fun, low cost giveaways, we've been able to quadruple the following for one of our clients over the last two years. You just have to find the right tools to create them or find the right designers to create them for you. Likewise, you can include DataViz in newsletters and annual reports. Here are four of our favorite creative marketing ideas that you should consider implementing in your campaigns this year and next. Creating blog posts without a set plan isn’t going to cut it anymore, especially if you want to be successful at it. Don’t try and tackle all of these ideas, just pick one or two. Online video marketing is not a trend. Blogging topics included in parenting focused blogs tend to follow age-ranged categories. Good quality content is still king, therefore everything in your long-form article must have value to your readers. All rights reserved. It’s one of the best platforms to get the latest news about online marketing. You'll get engagement, but it takes more than that to convert that engagement into sales. This is the biggest, most in-depth list of blog post ideas available on the web. Social media is the best platform for authenticity because it removes the marketing middleman. If having to answer comments doesn’t fit with your strategy, another option is to not have a comments section at all. Your blog is a huge asset and can be used as a tool to foster a community, while driving sales. My rating: 3/10 Key Metrics: 1. “Movie Reviews” search volume: 73,000 / month 2. 1. SaaS and B2B blogs are perfect for case studies, travel blogs are great for Best of Lists. The way that we as consumers use websites has changed dramatically. If the campaign was a hit, your readers will be eager to read your case study and replicate your success. In some cases, it can even be 5000 words or more. They aren’t ideas set in stone or rules you need to follow to the letter. The goal of this blog is to help people find better ways to make and save money. If you personalize your advertising outreach, you can increase interest in a return visit. Once they come on board, give the writers some training as to your brand voice and how your articles are formatted. Keyword difficulty: 68 3. The higher the domain authority and website traffic, the more valuable that post will be for your business. Reply. PRO TIP 2: Require that all content is original and not posted anywhere else online. Just by seeing that only 30% of visitors are seeing your form doesn't do you any good. November 27, 2020 . Look for Opportunities to Diversify. Comments are a bit of a minefield in blogging. We have started using them at HIVE for some account based marketing and it's taking off like wildfire! PRO TIP: Don't require a user to give up their contact information in your chatbot unless absolutely necessary. This creates a huge opportunity to be the source for that information. As such, I’ll be focusing on eight proven, profitable blog niche ideas. The posts they find should have an authentic voice that respects the reader. Featured Image by Sammby / shutterstock.com. Today, these innovative digital marketing trends are among the top priorities for most business owners … Augmented reality ads. Focus less on what it is you're giving away and more on how you're getting people to participate. HubSpot’s Marketing Blog – attracting over 4.5 million monthly readers – covers everything you need to know to master inbound marketing. Blog posts, just like the pages on your website, need to be optimized for visual search, screen readers, and color blindness. On page SEO is very important when writing articles but the biggest thing for me is that you are passionate, or at very least have a keen interest in the subject you are writing about. In 2020, we can see the huge impact that digital marketing has had over the last decade, and more. 15 Latest Blog Trends & Predictions for 2020/2021 – A Look Into What’s Next Ahead 1. Everyone is trying to find new ways to show their customers who they really are. Thank you for the informativ post. Outline the content into snackable sections. Digital marketing is one of the most competitive blogging niches for affiliate marketing in 2020. Find the right template, it could be a comparison, a timeline, a flowchart, or a list. Harness the power of Divi with any WordPress theme. The idea is that all the content on your blog is organized into a few main topics. PRO TIP: Google LOVES fresh content and updating well performing posts fairly regularly is viewed very positively! We have you covered! Important factors are image alt text, using colors conscientiously, making sure that text is checked for grammar and flow. Consumers don't care about you. Keep the good work up. In the expert roundups, link to your expert’s websites, in the resource lists offer links to those resources. Contests and giveaways are a great way to get attention online. Blogging trends are more about knowing what works and improving upon those things. There were thousands of businesses and agencies that attended DSD and it was in the middle of Downtown Denver. Keep reading for some tips and resources on how to gets started with this strategy. The videos nail it! By adding a heatmapping software such as Hotjar, you can start to get aggregate insights into how far your visitors are scrolling down on each page (across device types), where they're clicking, and also get a clearer picture of their journey on your website. Create “micro-blogs” about a topic related to your brand on your Instagram feed. By determining which pages someone visits on your website, you should start to gain insight into what that person cares about. Scrunchies are a trend. Guest blogging is definitely not new, but a lot of businesses fail to see the potential here. Look back at the first step, the content marketing plan. The BBC are a great example to follow. You … The debate between having or not having a comments section on a blog has been going on for a while. That way they can navigate the article easier, see what comes next, or jump to the end. The challenge is in getting complex data across in a simple, visually pleasing way. Just take a look at TikTok and how much it’s grown! If you’re just starting to invest in content, it can be challenging to know where to start. These are trends that will come true, some already are, and you have to adapt for them. In this post, you will find 60 blog post ideas you can use to craft content that grows your business. She writes about what she loves; the intricate details of design and the creative side of visual marketing. There are a lot of trends and it’s hard to follow or know all of them – so this helps a lot. Shorten the content as much as possible to only maintain the main idea. If you're still stuffing keywords into your content, please, for all of our sakes, stop now. The top digital marketing blogs to follow in 2020. That's why personalization is more important than ever. I’ve seen some really interesting data visualizations recently. The list above has 8 ideas. Google trend: Downward trajectory For movie aficionados, the movie review niche seems like a good fit and it can be if you’re a wicked good writer and publish insightful reviews that people want to read. Look at the content they have written for other publications and consider if they will match your brand. OpenShot, The Open Source Video Editor: Overview and Review, Get Started with Adobe Rush – Easy Mobile Video Editing and Sharing, KineMaster Mobile Video Editor: An Overview and Review, Biteable for Video Marketers: An Overview and Review, Splice Video Editor: An Overview and Review, submit their stories directly to your WordPress, How to Use the Captivate.FM Podcast Platform with WordPress, Values-Based Marketing: What You Need to Know, Get the Exclusive FREE Cyber Monday Theme Builder Pack #1, Get the Exclusive FREE Black Friday Header & Footer Layout Pack, Get the Exclusive FREE Black Friday Landing Page Layout Pack. Continue to personalize your email with things like company name, first name, and industry. Top 5 Trending Social Media Topics of 2020. by Britnee Berman | Jun 5, 2020. By changing your site to match your user's preferred workflow, you can convert more leads, help them find what they're looking for, and create a much better overall user experience. Personalization isn't just about delivering something that says, "Hey Sarah", it's also about serving relevant content to the right people at the right time. Keeping track of your writer’s workflow will need an editorial team that is always checking for quality control and for keeping the content in the brand voice. Move over cliches like “New Year, New Me.” Taglines like these won’t win you customers anymore. These ideas come from our Monthly Nonprofit Writing Prompts email newsletter*. 25 B2B Influencer Marketing Campaign and Engagement Ideas for 2020. Even just a little reference to their industry or problems can go a long way. The content marketing certification from Hubspot that I mentioned above also covers this strategy and how to go about it. Be mindful of color schemes for color-blind users. That way they will get to know you better. A lot of people that are looking to submit guest blog posts are writing sales pitches. The blogging trend for 2020 that we have seen working for many blogs, is to have a selection of writers to write different kinds of articles. 360-degree videos. She goes through all the details you need to know to optimize your site for rich snippets. She is currently enjoying Istanbul. The key to this practice is to be choosy with the writers you accept. . Nurturing your comments section shows humanity and connection. The word or phrase that links back to your website should be inline with your overall SEO strategy in order to get the biggest bang for that link. Publish Different Types of Long-Form Content. Keeton in Marketing. Try not to continually push your own product/service over and over again, no one wants to see that on their newsfeed (although it is fine from time to time, like when you have a new product, feature or major update). It’s time to give your marketing campaign a refreshing twist. On top of those writers, some blogs accept guest writers as well. Source icons and widgets that have to do with the content. Really interesting read, I’ve finally plucked up the courage to start blogging this year and so far I’ve had some great feedback so hope to continue my theme. Podcast hosting is one of the most important choices you can make when starting a show. Whether you’re into e-commerce or any other affiliate marketing vertical that rocks Q4 year after year, here’s a treat for you. This is called affiliate marketing, ... 107 replies on “9 Amazing Blog Ideas and Topics (Perfect for 2020)” « Previous 1 2. That's not what this should be used for. That's why we have turned to chat and chatbots. If there’s one marketing trend that you’ll be hearing about in 2020, it’s voice. Before adding a link, check the web site’s domain authority on a site like Moz or SmallSeoTools. Vivek Chugh, CEO of checklist app Listables, agreed data-driven segmentation has worked well so far because it allows Listables to tailor its messages and make sure it is getting it in front of the right people, so this segmentation will be a big part of marketing in 2020, too.. 3. The number one step to optimizing for rich snippets is to create content as numbered lists. A creative digital strategy will result in more engagement from your target audience. Allow no more than one backlink to that person's website and require that the content stay educational/helpful, not salesy. 1. … ** Updated May 24, 2020** You're likely sick of hearing about the importance of having great blog post content. Luckily there are a number of top-quality digital marketing blogs to learn from. Each already passes the test on whether they’re good for making money. Taking out the comment section completely will save you from having to answer any. When conversations start to happen in your comments section, take part and collaborate. They are more like suggestions that can help your blog improve and your business grow. Many amongst them are exclusively designed to boost ecommerce sales during the holiday season. Data visualization as a blogging trend is quite new for the mainstream blog and it’s an easy one to adopt. You’ll see a big push for this in 2020. The campaigns we love and that make the biggest impact make us think about the industry, the world at large, and our place in it. The video below from Ninja Outreach gives great tips on using their tool to put together an expert round-up. Have you written a blog post that got a lot of traction? Your topic clusters, along with what you know about your readers will help you decide what kind of long-form content to create. PRO TIP 2: Make sure that you include a backlink to your website using good anchor text. I think I definitely need to investigate infographics and video content too – food for thought! They don't care about what you do for others, they care about what you can do for them, their company, or their industry. Share potential titles with them and ensure them that it will be educational in nature. There are a lot of very cool things coming from companies like HubSpot and VidYard around using video to attract target accounts and prospects to you through the use of personalized videos. There are plenty of tools available to create videos. When looking at blogging trends for upcoming years, it’s more about seeing what things will continue to be important rather than adopting completely new things. The video below will give you a quick rundown of how this strategy is set up and how it works. Try Visme for a bit more control over your data and learn Tableu for more complex creations. Keep up-to-date with the changing trends in digital marketing and stay one step ahead. It´s very usefull for me. In its annual topics and trends report, Facebook IQ identified focus areas in countries around the world. By fully embracing personalization, you can create the experience that each prospect wants to see. You might already be doing some of these while some others you might not have started with yet. Although it became available worldwide back in 2018, TikTok has made a big splash in 2020. During 2019, the use of data visualization in blog content has become quite popular and it doesn’t seem to be going away in 2020. Let us know in the comments. Most marketing budgets today don’t allow businesses to pursue every distribution channel at once. Alternatively, you can create artistic style data visualizations like the ones in this article published by Visme. We’re pushing 12,000 words here.) If you haven’t optimized your blog for accessibility, it’s time you start and improve from there. Try Out The Drag & Drop Page Builder for FREE! If you want to be creative with your digital marketing projects, you can't be afraid to use striking visuals that will grab the user's attention. If the answer is yes, then you’re engaging in values-based marketing. But you can also take it further! There are so many ways we can repurpose content. (Seriously. Today's online audience responds to content that is engaging, creative, and valuable. Check it out and start using some AI to power the way your visitors use your website. With the reduced dependency on traditional methods of advertising, most people are looking to brush up their digital marketing … If you would like them to write on a regular basis, you can give them limited access to your WordPress dashboard so they can submit their stories directly to your WordPress. The disruptive nature of 2020 is motivating a new wave of students to seek out educational opportunities, presenting a key opportunity for higher education marketers to meet them where they’re at.

marketing blog topics 2020

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