I'd call this book the "UX research 101" it's an introduction to all kinds of design research, from stakeholder interviews, through usability tests till brand research. And now, these are the summary per chapter in “Just Enough Research”: “Poor user experiences inevitably come from poorly informeddesign teams.” — Jared M. Spool, founder of user Interface Engineering. A book excerpt by Harvard Business School’s Laura Nash and Howard Stevenson. September 10th 2013 (The book is aimed at people who aren't sure whether they should do user research. Write what you observed on a sticky note (coded to the source, the actual user, so you can trace it back). At this point, you might wonder that you have written enough on the previous steps, but the actual writing had just begun. This book was a great help to me when I was running my first research project and I definitely recommend it to anyone who is interested in knowing a little more about research. Finish with a paragraph that summarizes the … “Let us remember: One book, one pen, one child, and one teacher can change the world.” Love Erika Hall's writing style. Research is always expensive and can be long drawn, this book gives nifty tips on how to go about getting enough information and research so that projects don't drag or stall. After that, you should reread every paragraph several times to be sure you’ve got the most important points. It may also be useful. If a design thwarts the intended users who attempt the intended use, that design is a failure from the standpoint of user-centered design. Refresh and try again. Clearly written by someone with a lot of experience in doing (user) research. This book provides a great intro/overview of user-centered design, providing an easy to digest summary of methodologies, what they’re good for, and an example scenario to anchor the helpful examples throughout the book. 3).) by A Book Apart. It seems that Erika Hall writes from a subjective place, which isn't necessarily a bad thing; it gives an honest discussion on the research principles. ), then this is the book for you. In Just Enough Research, co-founder of Mule Design Erika Hall distills her experience into a brief cookbook of research methods. We’d love your help. ScienceDaily… Can't wait to put what I've learned I to practice. By asking why, we can see the opportunity for something better beyond the bounds of the current best. While it is written as a how-to, it doesn’t feel detailed enough to guide most research newbies to conduct their own studies right away. Good starting point with lots of references to learn more about this topic. Eye-tracking — Eye-tracking measures where someone is looking, how long, and in what direction. Rice University. While the mindset and methods of research haven’t changed, our digital climate continues to evolve—from the siren song of Net Promoter Score to the latest social media experiment gone awry. Gather data. Very easy to read, concise book and I can only recommend to all designers out there. Next, summarize the article, followed by your opinion about whether the article was clear, thorough, and useful. This book consists of 9 chapters which is distills her experience into a brief cookbook of research method. Be skeptic: Ask a lot of questions! (The book is aimed at people who aren't sure whether they should do user research. That satisfying click — There is no answer to the question of enough. Back in 2013, Erika Hall, founder of Mule Design, wrote “Enough Research”. Just a moment while we sign you in to your Goodreads account. That’s Malala Yousafzai, Pakistani human rights... Design research is a hard slog that takes years to learn and time away from the real work of design, right? Sketch out a plan in terms of time, money, people involved and their roles, necessary materials, etc. Actually, I never want to read this again. give it to students, your UX team, your Development team, your Product Management team. Below is a summary of the benefits of flu vaccination and selected scientific studies that support these benefits. Do your research ahead of time to predict if a stakeholder might be combative. Most importantly though, it emphasises the importance of research; because how will we ever design for users if we don't know them? What level of tool knowledge and access do participants need? Contexts and situations where you might be doing research: 3. ... Research Schools, Degrees & Careers. ... when he or she is not old enough to be vaccinated. Usability is a quality attribute defned by five components by Nielsen. Besides it, the structure of the article and the summary need to be the same. Optimizing a design is the chief aim of quantitative research and analysis. One methodology is better (quant or qual). The outcome is essentially a ranked punch list with a rationale. “Interviews with project stakeholders offer a rich source of insights into the collective mind of an organization. “You can optimize everything and still fail, because you have to optimize for the right things. Educators use our materials to supplement the curriculum, to inform their practices, and to create civil and inclusive school communities where children are respected, valued and welcome participants. Usability-testing the competition — Just what it sounds like. Thank you for reading! A pragmatic, thorough overview of the “why” and the “how” of modern user testing practices. Critical Limit Summary for Attaining Enough Process Lethality When Making Whole-Muscle Beef Jerky . Do not include your own ideas or any wording from the original text. Every product, service, or interface we design in the safety and comfort of our workplaces has to survive and thrive in the real world. Usually A Book Apart publishes things aimed toward practicing designers. A/B Testing) — This method is called split testing because you split your trafic programmatically and randomly serve different variations of a page or element on your site to your users. You then compose a brief overview of everything that’s crucial in the document. If you want a primer on how to get closer to your customers (my used case) or ask better questions (seriously who doesn't? Usability testing — The goal is to determine to what extent the product or service as designed is usable. However, if the summary was written with the purpose of being included in a paper that you are currently writing, you may want to stick to how that certain article relates to your paper. If you’re not, tell us what’s up and why we should or should not worry. On balance tests: you are either balanced or not. Thorough, funny, and makes an incredibly good case for usability research. This book is for you" (p. Really nice additional chapter on surveys in the 2nd edition. They can also highlight issues that deserve special consideration due to their strategic importance to a business.” — Steve Baty, “conducting successful Interviews with Project stakeholders”. Each cluster then lets you extract insights and make recommendations. The method is very simple: evaluators (at least two or three, ideally) individually go through a site or application with a checklist of principles in hand and score the site for each one. Pure research — Is carried out to … Verbatim quotes — Very valuable but try to anonymize them. Highly recommended. Interesting and quite advanced about why you should and how to do user research. Just-Enough Prototypes Make Communicating Specs More Successful Summary: High-fidelity prototypes take too long to produce and are insufficient at identifying the nuances of complex interactions and logic. ), as well as updated examples throughout, to continue guiding web professionals on the … It’s open-ended space (2,000 characters max) where you give an overview of your professional life. If research is not already a part of your design process this book will convince you to change that. The products are fermented (preferably using an … Just Enough Research should probably be read by all designers, and better yet, by all design students. The Gift of the Magi ... Della receives $20.00 for selling her hair, just enough to buy the platinum chain she saw in a shop window for $21.00. The book explains research, its pros and cons, and its varieties very well with one running example. Just Enough Research is a concise overview of putting 'design research' into real world practice. To see what your friends thought of this book. True to the A Book Apart formula - gives you just enough understanding of the underpinnings of design research. Conversions — A user is said to convert any time they take a measurable action you’ve defined as a goal of the site. Pre-analysis plan. Mental Models — A mental model is an internal representation of something in the real world — the sum total of what a person believes about the situation or object at hand, how it functions, and how it’s organized. Analytics — Analytics refers to the collection and analysis of data on the actual usage of a website or application to understand how people are using it. Explain how the interview data will be shared. With great insights from cover to cover you will get an overview of subjects such as user research, competitive research, and analysis and models. To create a summary, you need to divide the research paper into key sections and elaborate on each one. Erika manages to pack a ton of information into a small package (154 pages!) In typical A Book Apart fashion, Just Enough Research is one you'll want to keep nearby so that you can go back to it frequently. We want to learn about our target users as people existing in a cultural context. Take those usability testing skills and apply them to someone else’s product or service. Identify the point person who will keep track of everything. What are all of the specific behaviors you’re looking for? If you like books and love to build cool products, we may be looking for you. You can give your response on below this post or email me at anandapratama170199@gmail.com, How Bad Design Perpetuates Harmful Stereotypes, Adding Timed Comments and Waveforms to Spotify, Field Guide to Eavesdropping, People Watching, + Paying Attention, Designing digital products for bioinformatics — Part II, Time Capsule: You’re Nothing But a Pack of Cards (Week 2), Audio-Forward UX: Meeting Listeners Where They Are. Form questions. Shares the concerns and goals of your target users. Most importantly though, it emphasises the importance of research; because how will we. The concept of the good enough parent came to Bettelheim from the writings of the British psychoanalyst and pediatrician Donald Winnicott, although Winnicott was concerned just … Highly recommended to anyone who is interested in conducting user research. There are also a list of hel. That is a business decision. Is as familiar with the relevant technology as your target user. Gets your wheels spinning and enthusiasm cranked. You need to be a scientist You need infrastructure (equipment and a special room). Welcome back. Conduct your interviews. I am not the target audience for this book. While it's written as a primer on research for designers and I already have some experience with it, it still gave me some new knowledge as well as ammunition for advocating for research. Creating personas — A persona is a fictional user archetype — a composite model you create from the data you’ve gathered by talking to real people — that represents a group of needs and behaviors. Start by marking “Just Enough Research” as Want to Read: Error rating book. What you should include in this documentation: When we talk about user research as distinguished from usability testing, we’re talking about ethnography, the study of humans in their culture. Let us know what’s wrong with this preview of, Published No detail on specific research strategies or techniques. Rather, it’s a good starting point with helpful context for getting started (or using as a lightweight reference). Plot Summary. Usually A Book Apart publishes things aimed toward practicing designers. If you are, this gets a bullet at most (you can also just say that). if You are at the business of understanding your user or an UX designer, BUY THIS BOOK! Nielsen’s ten heuristics. It is a short, to-the-point, pragmatic guide for anyone looking to bring the benefits of research into real-world contexts. It's detailed about the full process and the common methodologies used throughout the process of gathering user input for a project. In your summary, include the following parts: An introduction, in which you engage the reader in your study Brand audit — Your brand is simply your reputation and those things that signify your identity and reputation to your current and potential customer. Rearrange the notes as you continue to assess the patterns, Create groups, noting all stated and implicit goals, Place affinity clusters in stacks representing the user’s cognitive space to. In Just Enough, top Harvard professors offer a revealing, research-based look at the true nature of professional success, helping people everywhere live more rewarding and satisfying lives. Just Enough Research In her book, Hall distinguishes between “pure research,” “applied research,” and “design research.” Pure research is “carried out to create new human knowledge, whether to uncover new facts or fundamental principles” (Hall, 2013, p. 12). Group the stacks around the tasks or goals they relate to. Every product, service, or interface we design in the safety and comfort of our workplaces has to survive and thrive in the real world. There are several ways to go about it, depending on where you are in the project. Excellent. It's just long enough to give you what you need to DIY a research project without going through more formal readings (which you should totally dig into, but sometimes they're intimidating). Analyze. The National Institute of Diabetes and Digestive and Kidney Diseases (NIDDK) and other components of the National Institutes of Health (NIH) conduct and support research into many diseases and conditions. Start with writing just some arguments in your own words. Just Enough Is Plenty does not take long to read – it comprises less than 50 pages, and is only one-fifth the length of Walden itself. Facilitating — A good facilitator is personable and patient. Instead, I have spent 1/2 a decade learning to convert academic research experience into product/ux research. Get comfortable with knowing and working with your own limits. Brené Brown studies human connection -- our ability to empathize, belong, love. CRITICAL SUMMARY: Attaining enough lethality when making Soudjouk and related fermented semi-dry sausage products . Some of the basic stats to look at include: Split Testing (a.k.a. Run your usability tests. This book seems to be aimed more toward upper management. It provides a practical, succinct guide on (1) what research can do for you … Include the tasks as part of a larger scenario so the user can understand the context.). Start with a thorough view of the principles of research. Open your article review by citing the article, then write an introduction which states the article’s thesis. A talk to share. ... that research indicates will be most common during the flu season. Decide what to do next: stick with the control, switch to the variation, or run more tests. Introduction: Say hello, express gratitude, talk about why you’re there, Body: Ask open-ended questions, follow up or probe as necessary, allow, Conclusion: Express gratitude again, ask if they have questions, talk about, Practice active listening (Nod and say “mm-hmm” but pay close attention), Test at every stage (as much as time will allow), A plan (What are the tasks that you need to cover? This summary was updated to reflect those updates and interpretation of earlier research conducted by the This book is for you" (p. The book explains research, its pros and cons, and its varieties very well with one running example. Defined as “those groups without whose support the organization would cease to exist.”. I have other resources, but this book was suggested sort of last-minute by a UX friend and I went for it. Just Enough Research should probably be read by all designers, and better yet, by all design students. True professional and personal satisfaction seems more elusive every day, despite a proliferation of gurus and special methods that promise to make it easy. Background: Soudjouk and related products are made from ground meat, spices, and curing compounds. Do your feld observation. The key to this is to craft the report in a way that the executive will have just enough data for them to get a concrete grasp on where the project stands at that time. One sequence, many approaches. Generative or exploratory research: “What’s up with…?”, Descriptive or explanatory: “What and how?”, Evaluative research: “Are we getting close?”, Casual research: “Why is this happening?”. Get started (right now!) Researching an organization is very similar to traditional user research and can be incredibly helpful to interactive design and development projects. This book seems to be aimed more toward upper management. Research is the key to grounding ideas in reality and improving the odds of success, but research can … Analyze the data — Once you have collected the data, gather it all together and look for meaningful patterns. I don’t know whether Samuel Alexander intended this or not, but this year (2017) is the 200th anniversary of the birth of Henry David Thoreau. Start with a thorough view of the principles of research. Concise resource for anyone who is on a digital or usability project. Here are the questions you need to ask about your brand: Name — The name is the single most important aspect of a brand. Affinity diagram — Clusters of related observations. If you had it, mention it … You don’t have to get it 100% correct but it helps to have it all laid out. They can help you uncover areas of misalignment between a company’s documented strategy and the attitudes and day-to-day decision-making of stakeholders. Do the cheap tests first and the expensive ones later: Recruiting — Recruiting for usability testing is substantively the same as for ethnographic interviews. This was my second time reading this book, as I had first read it a few years ago. Not asking people what they like (or hate). There’s no draft, so you have to recruit. and encourage you to develop a research habit wherever and however you work. It seems that Erika Hall writes from a subjective place, which isn't necessarily a bad thing; it gives an honest discussion on the research principles. Ok but why have a summary at all? "Success has always been an American preoccupation, but the definition of success takes on a new urgency today, when every conventional … Use a screener to make sure that you’re recruiting the right. Interviewing — A simple interview remains the most effective way to get inside another person’s head and see the world as they do. This means countless strangers will be using our creations in a chaotic environment over which we have no control. Finally, you must still name the source of your information - either in the summary itself or as an in-text citation in the correct style guide for your assignment. You will first need to determine why you’re writing that certain summary. Personal research — Finding information for yourself (Google searches). Erika Hall’s book, “Just Enough Research” thoroughly demystifies research. Samuel Alexander expertly guides the reader through the often difficult terrain of Thoreau’s economic ideas, … Recruiting isn’t fun but it gets easier with practice. Understanding how your work affects the organization. Bounce rate (the percentage of people who leave after viewing one page). 3).) Executives, managers, subject matter experts, staff in various roles, investors and board members. You need to know not only who your competitors are from the perspective of the business (that’s generally obvious) but who competes for attention in the minds of your target users. The USDA-FSIS updated guidance for manufacture of ready-to-eat products, includinga revised Appendix A , in June 2017. SWOT analysis — Plotting out strengths, weaknesses, opportunities, and threats. In a poignant, funny talk, she shares a deep insight from her research, one that sent her on a personal quest to know herself as well as to understand humanity. Recruiting — Recruiting is simply locating, attracting, screening, and acquiring research participants. This book provides a great intro/overview of user-centered design, providing an easy to digest summary of methodologies, what they’re good for, and an example scenario to anchor the helpful examples throughout the book. Summarize the summary stats. It is a separate, stand-alone document of sufficient detail and clarity to ensure that the reader can completely understand the contents of the main research study. It’s the research you never stop doing. Heuristic analysis — “Heuristic” in English simply means “based on experience”; a heuristic is a qualitative guideline, an accepted principle of usability. Tissue-digging nanodrills do just enough damage: Scientists advance case for use of molecular machines to treat skin diseases. It breaks down in easy to understand and usable terms what different types of user research are, how to set up a research study, and why research is important. It may also be useful to a novice. Competitive audit — Once you have identifed a set of competitors and a set of brand attributes, conduct an audit to see how you stack up. Your summary is the one place you define … Contextual inquiry is a deeper form of ethnographic interview and observation. If you’re a PM or a designer at an early-stage startup, this is the guide for you. Excellent for me as I head out to conduct my first-ever customer visit. It's a great handbook to have. Remain calm and confident (practice with members of your team beforehand). ‘Just Enough Is Plenty is a superb introduction to Thoreau’s life and ideas, written with clarity and style by a leading exponent of Thoreau’s economics of voluntary simplicity. Materials and tools — Use what you already have frst, and go for familiar tools. This is one of those books I will keep handy for the rest of my career as I mentor others in conducting product research. Logo — The logo is simply the illustrative manifestation of your brand, which can take several forms: wordmark, bug, app icon, favicon, etc. Observing and documenting — Even if you are set up to record, it’s very important to have a second person observing the tests and taking notes. The aim of usability testing is to identify specific significant problems in order to fix them. That would have been nice to know before buying the book. There are also a list of helpful resources to explore as well. "Primates are super smart and organized just enough to devote their free time to being miserable to each other and stressing each other out," he said. If you want to make a review that you can, later on, read again and remind yourself of the content of the article, you may want to make your summary a slighter longer one. Evaluation is assessing the merit of your design. In the summary, you need the main idea in the first sentence followed by the most important information. Measuring the conversion rate for each of these will indicate the success of that particular path, but not how each type of conversion matters to the success of the organization itself. Rather, it’s a good starting point with helpful context for getting started (or using as a lightweight reference). If you enjoyed this summary or have any feedback, I’d love to hear from you. Collect the data — Find your research subjects. (2020, March 5). Over half of the world’s websites have Google Analytics installed. We want to understand how they behave and why. But it's a great overview of user research. That would have been nice to know before buying the book. Just Enough Research is a concise overview of putting 'design research' into real world practice. That's where reflection and qualitative approaches come in. Run the experiment until you’ve reached a ninety-five percent confidence level. Hall writes "You may have a vague idea that research is a good thing, but the benefits are fuzzy while the costs are all too clear. "But if … It's just long enough to give you what you need to DIY a research project without going through more formal readings (which you should totally dig into, but sometimes they're intimidating). Goodreads helps you keep track of books you want to read. The second edition of Just Enough Research features a brand-new chapter on surveys (chock full of math and centaurs! The fundamental question of ethnography is, “What do people do and why do they do it?” In the case of user research, we tack on the rider “…and what are the implications for the success of what I am designing? You can find our everything you need once we launch the beta. Focus group — Focus groups are the antithesis of ethnography. Once your web site or application is live, then you have quantitative data to work with. Being the very best in your chosen field is, paradoxically, a matter of accepting your limitations. I am not the target audience for this book. Embodies key characteristics of your target users, such as age or role. Wrong. Teaching Tolerance provides free resources to educators—teachers, administrators, counselors and other practitioners—who work with children from kindergarten through high school. without making it a chore to read. Sticking with healthy foods and drinks and managing your portions may help you eat just enough for you. Turn the patterns into observations, and from those, recommendations will emerge. Just Enough Research by Erika Hall—An Event Apart Video. Look for interesting behaviors, emotions, actions, and ver- batim quotes. Use the web to your advantage to cast a wide net. Usability testing — Usability is the absolute minimum standard for anything designed to be used by humans. Clinical Trials. How to Write an Executive Summary: Questions and 5 Crucial Parts Part 1 “A large corporation is more like Australia: it’s impossible, http://www.abookapart.com/products/just-enough-research, See 1 question about Just Enough Research…, Readers' Most Anticipated Books of December. Task Analysis/Workflow — Task analysis is simply breaking one particular task into the discrete steps required to accomplish it. Learn how to discover your competitive advantages, spot your own blind spots and biases, understand and harness your findings, and … + Erika is knows her stuff and presents it in a very witty & engaging manner. It is particularly useful for developing accurate scenarios, the stories of how users might interact with potential features. Extremely basic concepts. Short answer: This book is fantastic. Although this book is not so thick (only have 163 page), you’ll find research reasons, the basics, research processes and research methods that can help you to be a good researcher. Hall writes "You may have a vague idea that research is a good thing, but the benefits are fuzzy while the costs are all too clear. But I totally think you should! Your summary is the text box at the top of your LinkedIn profile, just below your photo. If you are looking to start understanding customer research or just looking for a quick refresh on research then pick up Just Enough Research. What level of knowledge about the topic (domain knowledge) do they need? While it is written as a how-to, it doesn’t feel detailed enough to guide most research newbies to conduct their own studies right away. And now write your summary, but you can use not an original text of the article but only your notes. An excellent primer for anyone wanting to improve their design process through better research. It almost feels crazy to NOT do it. Qualitative research methods such as ethnography and usability testing can get you far, but you still won’t get everything right. Four to eight participants of each target user type based on personas (ideally) or marketing segments. I wish I had found this book 5 years ago. Secret to Success: Go for “Just Enough”. Research is simply systematic inquiry. by Laura Nash and Howard Stevenson.